The State of Originality is a call to arms for YOU – Marketers and your Creative teams, to elevate the power and importance of creativity in delivering results. We know that creative, meaning the actual ad itself, can be responsible for up to 50% of the total effect of a campaign. Reach is responsible for the rest. Utopia is to crack both and believe us, utopia does exist.
The State of Origin is Australia’s biggest broadcast event, reaching millions of viewers year after year. We’ve got the reach covered and we invite YOU to crack the creative as part of Nine’s State of Originality within the 2021 State of Origin.
All you have to do is:
1. Create or submit an existing television advertisement for a brand with a duration of 15 seconds or more
2. Book a TV advertising package on Channel 9 for their advertisement to a minimum spend of AUD$150,000 within any of the three State of Origin Games in 2021
3. Complete the below entry form: